Fashion Will Save the World
Student project, 2019
Concept, research, strategy, copywriting, design
Environment. Trash. Upcycling. Activism. That’s what Ecoalf stands for. Their vision? Stop using natural resources in a careless way. And their mission? Create recycled products with the same quality and design as the best non-recycled. But something is missing.
In their current messaging, we see the fashion. But where is the environment? Where is their mission to take plastic waste out of the oceans? Ecoalf can continue to talk about how many plastic bottles your jacket is made out of. But let’s talk about what really matters. The jacket you are wearing just saved the environment.
Fashion Will Save the World is a campaign covering social media, in-store promotion and traditional out-of-home to reposition Ecoalf in a more bold, new, and loud messaging.