Wet Dog Brand Activation
Art direction, 2019

Responsibilities
Lead design, concept, custom typeface, photography

Wet Dog Corp. is a Ringling student-made virtual reality game. To launch the game, a brand activation was planned for the 2019 SXSW gaming convention in Austin, Texas. At the brand activation, visitors could demo the VR game, play carnival games, play with dogs at a dog petting zoo, and take photos in a speically designed photo booth. The scope of work included branding, experiential design, promotional material, and booth design and was a collaboration with students from different disciplines including Graphic Design, Game Art, Illustration, Motion Design, and Business of Art and Design.

WetDog_Behance_Logo_Apron
WetDog_Behance_Swag
WetDog_Website_03
WetDog_Website_02
WetDog_Website_05
WetDog_Website_01
WetDog_Behance_Typeface-04
WetDog_Behance_Carnival_Guns
WetDog_Behance_Apron_Isolated
WetDog_Website_04

Lead design
Martin Pohlmann

Design
Konrad Losiak

Type design
Martin Pohlmann

Web design
Rebecca Miranda​​​​​​​

Motion design
Zoë Miolla

Copywriting
Megan Greenberg

Photography
Martin Pohlmann

Game art
Anelise Mize
Makayla Hensley
Cain Hopkins

Social media
Talie Malka

Awards
2019 Adobe Design Achievement Awards Top Talent
2019 GDUSA







© 2020 Martin Pohlmann

General inquiries
martin@pohlmann.design


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