Martial Arts Film Fest
Student project, 2018
Concept, promotional material, copywriting
Kung Fuey is a fictional film festival. Over the course of three nights, it screens the classic martial arts movies of the 1980s that pioneered the genre we know today. Some of us may love. Others may hate it. Nonetheless, we all know the familiar gestures and movements of martial arts. The imagination of sleek maneuvers and techniques is all we need to get put into the shoes of a ninja hero. Hands and feet break the typographic-heavy messages creating the sense of movement and strength seen in martial arts.
2:1 aspect ratio
All media formats and grids are based on tatami mats, used in Japanese architecture to layout rooms. Tatami mats rule the size of a floor plan and can be placed in numerous different ways using either half or full-sized mats.
2019 Student Silver Addy
2019 ADC Young Ones Finalist
2019 Adobe Design Achievement Awards Top Talent