Weber Grill Finder
Website, 2018

Responsibilities
Art direction, UI/UX, web design

The Weber Grill Finder is an interactive questionnaire that allows users to find the grill that is right for them. It addresses the issue that the Weber grill range is rather complex to understand and choose from. Through a series of questions, visitors get customized results that match their grilling preferences the most.

As a mini site living on Weber’s website, we consulted with their internal development team on using common modules and style guides to streamline the process. The goal of the Grill Finder was to increase awareness for the different types of grills Weber offers, strengthen their inbound marketing, and ultimately result in increased sales.

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Weber_UserFlow
Weber-Filters
Weber_Customer-Journey
Weber_Wireframe
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After completing the questionnaire, the results page recommends you the perfect grill for all your grilling needs.

On the results page, visitors can further adjust their preferences, go on to find a Weber retailer, or sign up with their email to save their recommendation. Through the email sign-up with Weber, they can receive furher advice, recipes, and accessories that go well with the grill. This allows Weber to broaden their outreach to potential customers and keep in touch for further promotions and offers.

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Client
Weber-Stephen (EMEA)

Agency
Fuenfwerken, Berlin

Project Lead
Olaf Kreitz

Design & Art Direction

Martin Pohlmann

Copywriting
Moritz Scholz

© 2022 Martin Pohlmann

General inquiries
martin@pohlmann.design


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