Wet Dog Brand Activation
Art direction, 2019
Lead design, concept, custom typeface, photography
Wet Dog Corp. is a Ringling student-made virtual reality game. To launch the game, a brand activation was planned for the 2019 SXSW gaming convention in Austin, Texas. At the brand activation, visitors could demo the VR game, play carnival games, play with dogs at a dog petting zoo, and take photos in a speically designed photo booth. The scope of work included branding, experiential design, promotional material, and booth design and was a collaboration with students from different disciplines including Graphic Design, Game Art, Illustration, Motion Design, and Business of Art and Design.
2019 Adobe Design Achievement Awards Top Talent